Flagship case record

Dow Jones · the events-platform surface Warren runs today

The closest thing to this JD that exists outside Salesforce: a live ecosystem of event & conference websites, one consolidating design system, an AI-powered intake serving six marketing teams, and the operational layer that keeps it all measurable.

Role

UX Program Manager, Brand

Dates

Feb 2026 – present

Scope

WSJ · Barron's · MarketWatch

Stage

In production

The platform. Warren manages design updates across 10+ event & conference websites and their brand assets, including JournalHouse (journalhouse.com) and the WSJ Leadership Institute (leadershipinstitute.wsj.com). That work includes motion design and some video production. He partners daily with commerce and acquisition product design teams on acquisition, onboarding and upsell touchpoints.

The roadmap. He leads a design system unifying the event-site builds into one. Six of eight core properties have migrated, cutting build time ~80% and eliminating cross-property inconsistencies. It is a platform roadmap defined, prioritized, and delivered while the platform stayed in daily use.

The Voice of the Marketer. He built a robust AI intake tool that receives and triages requests from six teams: subscription strategy, product design, product management, performance marketing, CRM, and event marketing. Needs come in as asks; they leave as prioritized, governed work.

The operations. He owns the brand marketing team's Asana implementation (reporting, capacity and resource management), which has supported ~8 events and 5 launches over the past 5 months. Fixed dates, no slips.

The platform playbook

How Warren would run the Events Technology Platform. Each step is already proven on a real program.

Listen · Voice of the Marketer intake

Stand up one governed front door for webinar producers, hosts and digital marketers; synthesize requests into roadmap and governance inputs, not a ticket pile.

Proven: Dow Jones AI intake tool triaging six teams' requests today.

Roadmap · prioritize against business needs

Maintain a forward-looking platform roadmap balancing marketer needs, platform capability and market trends; translate business asks into technical requirements.

Proven: Google web-properties roadmap across android.com, tv.google, wearos, under immovable launch dates.

Govern · the vendor seat, held properly

Own the enterprise vendor relationship: implementation standards, SLA expectations, escalation paths, renewal leverage, and a seat at the vendor's roadmap table.

Proven: Monaverse vendor ownership through implementation, platform testing and launch; Infosys (28+ engineers) on APS.

Enable · drive adoption, not just availability

Standard processes, templates and training that make the right way the easy way, measured by utilization, not announcements.

Proven: design system adopted across 6/8 Dow Jones properties; Asana operating layer adopted by the whole brand marketing team; Everyrealm methodology built from zero.

Measure · KPIs that steer the roadmap

Uptime, stream quality, registration throughput, adoption: tracked on a cadence and translated into product direction and vendor pressure.

Proven: capacity & reporting cadence across ~8 events + 5 launches; the ~80% build-time KPI he defined and delivered.

Escalate & improve · tier-1/tier-2 discipline

Clear escalation paths for live-event issues, post-mortems that change the system, and compliance guardrails (GDPR/CCPA, opt-in) held with Security and Compliance partners.

Proven: single-launch QA/escalation discipline on The Row; compliance-guarded delivery on android.com localization and Vodafone multi-country campaigns.

The Fit Dashboard

Every requirement in the job description, mapped to a real program. No invented metrics; the honest gaps are marked honestly.

⚡ Job description → proof · full report

Required
Champion the Voice of the Marketer

Dow Jones AI intake tool triages requests from 6 marketing-side teams into prioritized work. Google Search Ads program: a year translating between a UX Design Director's team and business stakeholders.

Required
Own the product roadmap: prioritize, align, translate

Google web-properties program: roadmap ownership for android.com, tv.google, wearos.google.com under immovable dates. Dow Jones design system: consolidation roadmap, 6/8 migrated, ~80% faster builds.

Required
Own the enterprise vendor relationship: SLAs, renewals, escalation

The Row / Monaverse: owned the platform-vendor relationship through implementation, platform testing and a coordinated launch. APS: steered delivery with Infosys (28+ engineers); multi-vendor media production management.

Required
Define & track platform KPIs

Dow Jones Asana implementation: reporting, capacity and resource management across ~8 events + 5 launches in 5 months; the ~80% build-time reduction is a KPI he defined, drove and reports on.

Required
Drive platform adoption

Dow Jones design system adoption (6/8 properties). Asana rollout owned end-to-end for the brand marketing team. Everyrealm: processes and methodologies adopted by a team he built from zero.

Required
Compliance: GDPR/CCPA, security, opt-in

Delivered inside enterprise compliance guardrails on android.com global localization, Vodafone multi-country campaigns, and Dow Jones acquisition/onboarding and CRM-adjacent flows. He partners with compliance owners, and he knows the difference between partnering and owning.

Required
Operations & governance: permissions, intake, tier-1/2 escalation

Dow Jones: built the intake + triage process and the operating layer (prioritization, capacity, reporting). Everyrealm: intake, review ceremonies and production governance stood up from scratch.

Required
8+ years in digital product/program management

13+ years across agencies → start-ups → Fortune 500, B2C and B2B. Clients include Google, GE Healthcare, Microsoft, SAP Ariba, Merck, Vodafone, Viacom.

Required
Exceptional stakeholder management: bridge business ↔ technical

APS: client execs ↔ 28+ Infosys engineers for 11 months. Google: PMMs, strategists, designers and a Search UX Design Director. Four written testimonials attest to exactly this.

Required
AI & ML familiarity: build prototypes with AI tools, evaluate vendor AI

Four operations systems built solo, each for a problem he ran into in the workplace: an agreements system, a confidential-sharing system, a resourcing tool and a collaboration network. Real builds, with several tools integrated, a custom database underneath, permissions designed in and infrastructure he set up and keeps running. Not ventures, and not products he is selling. Relay, the Dow Jones AI intake he built and uses every week to read what six teams send him: one user, on real quarterly planning. He can pressure-test any vendor's AI roadmap because he ships with these tools weekly.

Required
Event technology platforms & martech integrations

Honest transferability: runs the event digital ecosystem at Dow Jones (10+ event & conference sites); ramped and shipped across 12 unfamiliar platforms at Everyrealm; ran platform testing with Monaverse. Not an ON24 admin today, but a proven fast ramp on any platform.

Required
KPIs → actionable recommendations

Dow Jones reporting cadence feeding prioritization decisions. GE Better Health Study: managed asset production on one of GE's largest campaigns including supporting data-analysis delivery.

Required
Present roadmaps & recommendations to senior leadership

Director-level partnership (and testimonial) at Google; exec readouts at APS; stakeholder management through a live merger at Prophet (Endo–Mallinckrodt).

Preferred
Influence vendor roadmaps: advisory boards, betas

Monaverse: a hands-on platform-testing and feedback loop with the vendor through launch; the working muscle behind an advisory-board seat.

Preferred
Salesforce ecosystem familiarity

CRM-adjacent daily work: the Dow Jones intake serves the CRM team; acquisition/upsell flows for WSJ, Barron's and MarketWatch. Not a Salesforce admin, and won't pretend to be one on day one.

Preferred
Global / hyper-scale environment

android.com: localization and deployment for one of the world's most-visited product sites; Vodafone multi-country campaigns; platforms serving audiences in the tens of thousands and far beyond.

More case records

Each opens with a Details and a Fit report tab.

Google · Huge

android.com portfolio

Roadmap, deployment, localization at hyper-scale, on immovable dates.

Open record ›

The Row

Monaverse vendor seat

Implementation → platform testing → one coordinated launch.

Open record ›

Vertic · APS

Enterprise delivery

Execs ↔ Infosys (28+ engineers), 11 months, one design system.

Open record ›

Google Search Ads

Research → direction

A year with Google's Search UX Design Director; formats incl. video.

Open record ›

The full record is one conversation away

Testimonials, portfolio walk-throughs, and the honest version of every number above.

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