Warren for Salesforce · Digital Success & Operations Senior Lead, Events Technology Platform
Contact Warren
Contact record

Warren Velázquez · the operator behind the platform

13+ years of end-to-end program management and digital production, from agencies to start-ups to Fortune 500, B2C and B2B. He speaks marketer and engineer, and translates between them for a living.

Education
M.A. Digital Media Management · Hyper Island
Currently
UX Program Manager, Brand · Dow Jones
Base
New York City

Warren's career has one repeating pattern: he is handed a complex surface (a global web portfolio, a creative organization, an events ecosystem) and he turns it into a governed, measurable, adopted platform. Clients and employers along the way: Google, GE Healthcare, Microsoft, SAP Ariba, Merck, Vodafone, Viacom, Novartis, ConEdison, Petfinder, NYU Langone, Dow Jones.

His M.A. is from Hyper Island (Sweden) with Teesside University (U.K.), a program built around exactly the muscle this role needs: leading creative and technical people through change, together.

Why Salesforce, why this role

The Agentic Enterprise needs platform owners who already work with agents. Salesforce's story right now, humans with agents driving customer success together, isn't an abstraction to Warren. He builds with AI agents weekly: four operations systems he built for problems he ran into in the workplace, plus an AI intake tool running in production at Dow Jones. When the webinar vendor's renewal deck promises "AI-powered engagement," he's the person in the room who can tell the demo from the substance.

Events are where brand, pipeline and trust meet. That intersection is Warren's daily job: event and conference websites for the world's most trusted business media brands, serving marketing teams whose events feed real pipeline. The Events Technology Platform is the same intersection at Salesforce scale: tens of thousands of prospects experiencing the brand through a platform someone must own end-to-end.

The role rewards an operator, not a spectator. Roadmap, vendor seat, governance, adoption, KPIs: most candidates have owned one or two of these. Warren runs all five today, on a smaller stage, and has run each at enterprise scale before: roadmaps at Google, the vendor seat at The Row, governance and adoption at Everyrealm and Dow Jones.

And the values already match. Trust is why he refuses to inflate metrics, including on this site. Customer success is why his intake tool exists: so six teams of marketers get answers instead of queues. That's not adapting to Salesforce culture; that's arriving already fluent in it.

On the timing, since it will come up

Warren is about six months into his current role and he is not running from anything. The work is real, he is doing well at it, and he is happy where he is.

The reason he is open to this is a preference that got clear over thirteen years, not over the last six months: he does his best work at a company where the platform is the product, and one person is trusted to own it end to end, the roadmap, the vendor seat, adoption, the KPIs, and the marketers who live on it. Most companies split that job across four people or leave it unowned. Events Technology Platform is that job written down. A role shaped like this is worth acting on when it appears, rather than finding out in month four that he let it go by.

The qualifications, one by one

Every Required and Preferred line from the job description. Green check = direct proof. Amber = the honest, transferable answer.

8+ years in digital product management, program management, or product operations
13+ years across agencies, start-ups and Fortune 500, delivering digital product and program work end to end.
Own a product or platform roadmap while managing operational complexity of a global platform
Google web-properties roadmap (android.com, tv.google, wearos.google.com) with global localization and deployment; Dow Jones design-system roadmap delivered while the event-site platform stayed in daily production.
Enterprise SaaS vendor relationships: negotiations, licensing, renewals, SLA governance
Owned the Monaverse platform-vendor relationship end-to-end (implementation → platform testing → launch); steered the Infosys partnership (28+ engineers) on APS; managed multi-vendor media production at The Row. Procurement/Legal coordination muscle built through agency contract delivery.
Exceptional stakeholder management: champion the Voice of the Marketer, bridge business ↔ engineering/vendor
The Dow Jones AI intake synthesizes six marketing teams' needs daily; APS meant a year of execs-to-engineers translation; four written testimonials speak to exactly this skill.
AI/ML familiarity: leverage AI tools (Claude etc.) to build prototypes; evaluate AI in vendor roadmaps
Four operations systems built solo, each for a problem he ran into in the workplace: an agreements system, a confidential-sharing system, a resourcing tool and a collaboration network. Real builds, with several tools integrated, a custom database underneath, permissions designed in, and infrastructure he set up and keeps running. Plus an AI intake tool in production. This site itself was built the same way. Vendor AI claims get evaluated by someone who ships with the tools.
Strong understanding of enterprise event tech platforms (ON24, Zoom, GoToWebinar, Bizzabo) and martech integrations
The honest answer: no ON24 admin experience. What exists instead: daily ownership of a 10+-site event digital ecosystem, platform testing with an external vendor, CRM-adjacent acquisition flows, and a demonstrated ramp across 12 unfamiliar platforms in one year. Platform specifics are learnable in weeks; ownership discipline isn't, and that's the proven part.
Define and track digital engagement and adoption KPIs; translate data into recommendations
Owns the Asana reporting/capacity layer at Dow Jones (~8 events + 5 launches in 5 months); defined and delivered the ~80% build-time KPI; supported data-analysis delivery on GE's Better Health Study.
Excellent communication: present roadmaps and recommendations to senior leadership
Sustained director-level partnership at Google (testimonial on file); exec readouts at APS; stakeholder management through the Endo–Mallinckrodt merger at Prophet.
Preferred: influence vendor product roadmaps via advisory boards or beta programs
The Monaverse feedback loop, hands-on platform testing that shaped vendor fixes through launch, is the working version of an advisory-board seat.
Preferred: Salesforce ecosystem and native marketing tools familiarity
CRM-adjacent daily (the intake serves Dow Jones's CRM team; acquisition/upsell flows for WSJ/Barron's/MarketWatch), but not a Salesforce admin. Trailhead is the first-week plan, not a résumé line.
Preferred: Agile/PM certifications (PMP, CSM, SAFe)
No letters after the name. Instead, 13 years of shipped programs, run agile where it helped and pragmatic where it didn't.
Preferred: global or hyper-scale environment: platforms for hundreds of internal users, tens of thousands of attendees
android.com localization and deployment at one of the world's largest audiences; Vodafone multi-country campaigns; Dow Jones event properties serving global business audiences.

Values → evidence

Salesforce's five values, each with one true example. No slogans without receipts.

Trust

This site marks its own gaps in amber. Warren's testimonials all repeat one theme: people hand him complex things and stop worrying about them.

Customer Success

The intake tool exists so six teams of internal customers get triaged answers, not queues. Voice of the Marketer, operationalized.

Innovation

Four operations systems shipped solo, each built for a real problem in the workplace, plus an AI tool adopted into a Fortune 500 workflow. Innovation that ships, not decks about it.

Equality

At Everyrealm he sourced and built a diverse, multidisciplinary team from zero, then built the processes that let every discipline be heard in review.

Sustainability

Sustainable pace is an operational choice: his Google testimonial credits capacity planning that hit every target "without burnout." Platforms should run that way too.

More customer stories

★★★★★
"A great PM — diligent on the financial, creative and timing dimensions all at once. A go-getter with genuinely strong UX and design input."
Gary Goldsmith
Design Operations · Meta
★★★★★
"Exemplary project management on a complex, large-scale project — diligent planning, adaptability, and expectation management internally and externally. His role was critical to its success."
Natasha Markley
Exec Director, Marketing & Partnerships · A+I

Ambition meets action. Let's talk.

Warren is ready to own the platform, the vendor and the roadmap, and to champion every marketer who depends on them.